Direct Marketing Software develops and provides barcoding software products to over one thousand businesses and organisations around the world, including some of Australia’s major commercial and non-profit organisations.

DMS develops PC-based software that delivers barcoding and database tools that give the user access to generous Australia Post postage discounts, improved mail deliverability and increased effectiveness of their direct marketing.

Our portfolio of products are centred on allowing our customers to reap the benefits of postage discounts, data cleansing and rapid data entry with additional tools available for campaign and database management.

We also produce a wide range of off the shelf products designed for small, medium and large organisations, as well as customised products and front-ends to suit all marketing operational requirements.


Direct Marketing Software has been in operation since 1987, headed by founder and CEO Mike French. We are an Australian owned and operated company with our headquarters in Brisbane, and we also have offices in Melbourne and Sydney. Driven by our diverse and highly valued customer’s needs, for over two decades we have developed and supplied advanced database management tools and Customer Relationship Marketing software to a vast consumer base worldwide.