As CEO, Mike is responsible for the general
day-to-day running of Direct Marketing Software (DMS)
but also involves himself in product design and
maintenance, customer support processes, sales and
marketing and partnership development with national and
international clients. With consultation
experience on a number of complex and diverse projects
such as DNA cloning, fault location detection systems,
lottery management and communications, Mike developed
the project management techniques and quality assurance
skills that enabled him to build Direct Marketing
Software into the company it is today.
Mike's expertise in direct, database and relationship
marketing has been well recognised in Australia. He’s a
regular contributor to Australia's leading marketing
industry magazines and a popular speaker at marketing
conferences such as Pan-Pac (now ADMA Forum). He’s also
been involved in ADMA's
Direct Marketing Certificate courses and has served on
the board of ADMA's Queensland chapter. Mike has been
instrumental in bringing marketing techniques from the
commercial world into the fundraising sector, as well as
introducing proven fundraising CRM techniques to the
commercial world.
To contact Mike call or email:
Phone: (07) 3510 9555 (Australia)
Phone: +61 7 3510 9555 (International)
E-mail:
mike@dmsw.com.au
