DMS Recommends: MAILman

MAILman brings you the tools to manage every single contact detail and interaction that takes place within your organisation. MAILman was specifically designed for direct marketers and so it offers a lot of the capabilities that generic business applications don’t. It delivers sophisticated functions such as integrated campaign management, customer privacy and preference management, cross-selling and up-selling capabilities, integrated credit clearance, fulfilment management, response profiling and analysis and so much more. MAILman has the tools you need to deliver the right message to the right customer at the right time.

DMS Recommends: POSTman Professional and LISTman

DMS’s POSTman Professional and LISTman products can be used with your existing software applications as an integrated part of a comprehensive DMS software solution, or as a stand alone product. 

POSTman Professional provides you with deduping, segmenting, sampling and postal barcoding capabilities so that you can easily isolate and target individual groups of customers and test markets. POSTman Professional’s flexible deduping capabilities help eliminate those troublesome and costly duplicates that slip into your database, and its postal barcoding capabilities (including support for PrintPost) help slash your overall postage costs.  

DMS’s LISTman application takes these capabilities to the very highest level. Larger direct marketing companies will appreciate its state of the art data matching and cleansing capabilities as well as process scheduling. LISTman allows you to automate virtually all of your list management processes by setting up and scheduling jobs that can do everything from select data directly from your live database through to print out the final mail piece. It can even help you implement those complex cross-selling, up-selling, RFM and lifetime value scoring systems you’ve been dreaming of.

Now you can deliver complex selections to your mailing house on time, and with a minimum of fuss.

DMS Recommends: CAMPAIGNman

Whether you want to identify your top customers, search for cross selling opportunities, create segments based on RFM or lifetime value scores, conduct multi-part multi-channel campaigns or just measure your campaigns in real time, CAMPAIGNman takes the hard work out of campaign management.

DMS's CAMPAIGNman campaign management solution integrates directly with MAILman and provides direct marketers with all the tools they need to analyse, budget and create complex direct marketing campaigns. From the opening screen which instantly shows you the results of your direct marketing campaigns through to the drill down screens and integrated analysis types and reports, CAMPAIGNman has been designed to be simple and intuitive to use.

CAMPAIGNman even integrates directly with Microsoft Excel - the tool campaign managers are most familiar with. In fact, CAMPAIGNman will allow you to export any query or data list into Excel or a new mailing list in seconds.